Digital Marketing, Content Marketing and Search Engine Optimisation
What are your digital marketing goals?
Digital marketing is the method of attracting new customers and sales using online tools. These can be low cost, long term investments including Search Engine Optimisation or high cost with an immediate impact, such as Pay Per Click advertising.
Grow sustainable Traffic
Low Cost – long term
A long term investment in your digital marketing focused on building a solid foundation for the future with sustainable traffic goals using search engine optimisation (SEO) that lasts.Grow traffic
Have an Immediate Impact
High cost – short term
Do you need an immediate, high impact response? Perhaps you’re promoting seasonal goods or launching a new product? Maybe you want to gain additional social media interest?Immediate Impact
Choosing the right type of digital marketingA good digital marketing solution will include a combination of long term and short term marketing strategies.
You don’t need to invest in all types of digital marketing to see a success. However, selecting the right ones for your business and budget is important and this is something we can help you with.
All digital marketing recommendations we give are tailored for each individual project. These are based on your goals, your timescale and your budget. We’ll show you all the options and also highlight what we consider to be the ideal selections to give you the best return on your investment. Ultimately it’s your choice, and we’ll support you completely.
Our aim is to build a successful long-term relationship with you, so providing a great return on your investment is just as important to us as it is for you.Request a call back
Digital Marketing to grow sustainable Traffic
Search Engine Optimisation
If you want to rank on the first pages of search engine results you should have a digital marketing strategy that includes search engine optimisation.
Search Engine Optimisation (SEO) is a low cost, long term investment used to grow your rankings in the search engines. It’s often packaged alongside other digital marketing services.
Read more about why you should be actively engaged in Search Engine Optimisation and how it will benefit your business for years.More about SEO
Having great quality content on your site and on the sites that link to you will increase your search engine rankings and you will gain more traffic.
We use keyword analysis to determine the best keywords that will help drive traffic to your website. Using these keywords, we create compelling long form content that engages your customers and builds authority with the search engines.
You can use the content on your own website or distibute it to gain important incoming backlinks. We’ll also recommend where to publish for the best results. Find out more here:Content Marketing
Link Building is the process of acquiring links (or backlinks) from other websites to yours.
They are a hugely important element that search engines use to determine how to rank your website and they signal to Google that your site should be considered a quality resource thats worthy of inclusion on its search result pages.
Our link building process is simple and effective using quality sites and content to build trust and authority for your website.Link Building
Digital Marketing for an Immediate Impact
Pay Per Click in Search Engines
Pay Per Click (PPC) campaigns are a form of short term digital marketing aimed at producing high impact, immediate results by positioning paid-for advertisements to generate traffic.
For example, you may wish to clear some stock of a certain item or have an upcoming seasonal event that you need to attract more visitors, leads and ultimately sales.
We can help identify the right keywords to target, discover an estimated cost of each click and predict the amount of traffic you should expect to receive based on your investment.Contact us to discuss
Pay Per Click on Social Media
Not suprisingly, Pay Per Click for Social Media works in the same ways as PPC for Search Engines, as described above.
For social media, you may want to target a certain demographic with your advertisement. To maximise your chances of success, we’ll research the most popular keywords and keyphrases, making suggestions towards the ones that should give you the highest chances of getting the best return on your investment.Contact us to discuss
Work With us
Our goal is to get you the prospective customers that are searching for your business and services. We can help you raise your online profile and research the most effective ways that you can get the best return on your investment.Get in touch!