Choosing the right type of digital marketing
A good digital marketing solution will include a combination of long term and short term marketing strategies.
First things first, you don’t need to invest in all types of digital marketing to see a success.
We can help you select the right types of digital marketing that will work best for your business and budget .
Our digital marketing recommendations are always based on your individual goals, timescale and budget.
We’ll show you all the options so you can make an informed choice and we’ll highlight the areas we think will give you the best return on your investment. Our goal, as always, is for your success and we aim to get you the best return on your investment.
A great digital marketing campaign will often include long term and short term goals. These may range from increasing your position in Google searches to improving your brand recognition or promoting a product through paid for advertising or a social media campaign.
Understanding your goal will allow you to choose your best options.
Grow sustainable traffic
low cost long term
If you’re looking to build a strong foundation that will generate a stream of interest visitors for the future, then search engine optimisation (SEO) is the way forward.
Ranking higher in search engine result pages (SERP’s)
Increasing quality and quantity of incoming traffic
Growing a solid long term reputation
Have an immediate impact
high cost short term
If you need an immediate and high impact response, a digital marketing campaign with a focus on a cost per click (CPC) will provide an influx of website traffic when you need it most.
Promoting seasonal goods
Launching a new product
Gain social media interest