Digital Marketing & SEO
Digital marketing is any online method for attracting new customers and sales, they can range from low cost, long term investments to high cost with an immediate impact. Search Engine Optimisation (SEO) is a long term goal aimed at improving your search rankings organically for future growth.
Low Cost - long term
Long Term Investments
A long term investment in your digital marketing strategy concentrates on building a solid foundation for the future with search engine optimisation, content marketing and social media playing a big part.
High cost - immediate impact
Short Term Solutions
High impact, short term digital marketing can yield fantastic results just when you need them. Clearing seasonal goods using PPC advertising, increasing site traffic or gaining additional social media interest when you need it most.
Digital Marketing - an introduction
First things first, you do not need to invest in all types of digital marketing to see a success and selecting the right ones for your business and budget is something we can help you with.
If you’re new to digital marketing, you may feel confused or overwhelmed by all the terminology, which is not ideal. We don’t want to baffle you with technical jargon so we prefer to keep things more straightforward by explaining what each type of digital marketing is and how it can help you.
"In general, when we spend money we want something in return. In digital marketing we usually look for more of something or a better return from something."
Long Term SEO
Search engine optimisation is the practice of improving your content to raise your position in the result pages of the search engines. Results are not immediate and develop over time.
Why is SEO so important?
- Increases traffic
- Great return on your investment
- Increased Brand awareness
- Builds consumer trust
- Your competition is doing it!
Short term -immediate impact is direct advertising in search engines such as Google and Bing, or on social media platforms such as Facebook, Twitter, Pinterest and more.
Short Term - Immediate Impact
Short term digital marketing campaigns often include pay per click advertising.
We can help you achieve your goals with a combination of long term and short term digital marketing methods.
Immediate Impact Digital Marketing
Gain results quickly by advertising your products and services
Advertising your products and services with a pay per click (PPC) campaign can result in a tremendous boost to your site traffic, enquiries and online sales.
Digital Marketing solutions
Your website looks great!
...but is it getting hits?
You could have the most amazing website but without visitors you may wonder what’s the point?
A beautifully designed website is useless without users viewing it. We can help you optimise every page of your website to keywords that are specific to your business so that you have the best chance of ranking higher and earning those important leads – not your competitors.