We can help promote your business with our online SEO services
Search Engine Optimisation (SEO)
Free SEO page audit
Reports are processed every 24 hours
Specialists in growing organic SEO results
Free BASIC SEO Audit
Claim your free SEO page audit and we’ll send you a basic report that includes some of the changes we can help you with to see an immediate impact on your current search engine optimisations and rankings.
If you’re beyond that point and would prefer a more advanced SEO consultation then don’t hesitate to get in touch and we’ll book a convenient time to talk.Why choose us?SEO ConsultancySEO Benefits
Why choose Norman Luke for your SEO?
We can help you rank on the first pages of search engine results by creating you a tailored digital marketing strategy that includes long term search engine optimisation targetted for success.
- Our SEO consulting services focus on bringing you more qualified leads through organic traffic with great conversion rates.
- As a result, we have an excellent track record of delivering results for customers across a variety of business sectors.
- We’re honest, hardworking SEO specialists with our customer needs clearly in mind.
- As independent SEO consultants, we provide a complete range of services including on-site and off-site optimisations.
- Our prices are cost effective and the results of our SEO work pay for the initial investment many times over.
- We’ve helped promote a range of businesses with a variety of budgets.
SEO Consultancy Services
Preston – Blackpool – Lancashire
We provide the following search engine optimisation services, all of which are tailored to your business/company needs:
- Understanding your Business
- Site Health checks and Audits
- Research and Planning
- Optimisation and Execution
- FREE basic Analysis
- Advanced Technical Analysis
- On-page and off-page Analysis
- Competitive Research
- Blogging solutions
- Content Creation
- Content Delivery
- Digital PR
- High Domain Authority sites
- Quality Backlinks
- Contextual and Do-Follow
- Natural Placement
- Identify Opportunities
- Link Research
- Traffic Monitoring
- Rank Tracking
- Google My Business
- Local Citations
- Local Backlinks Building
- Local Digital PR
The benefits of SEOHow will search engine optimisation help your business?
We enjoy search engine optimisation and believe that it’s the most affordable, cost effective form of online advertising. When it’s done correctly, you’ll notice an increase in both the quantity and the quality of your organic traffic along with these additional benefits:
Increased Credibility and Trust
Your ranking in search engine results (rightly or wrongly) impacts on how your potential customers perceive your credibility and trustworthiness. The higher your rank, the more likely you are to be considered an authority in your particular industry.
Adversely, potential customers also believe that the further down you are in the natural search results, the less trustworthy you are.
Increase in Highly Qualified Traffic
Since your audience has already told the search engine what they’re looking for, they’re considered a “qualified lead”. The top positions in all search engine result pages often receive the majority of clicks.
It’s easy to see how ranking highly on Google and Bing can bring you significantly more qualified traffic to your website.
Fast, User Friendly Experiences
User experience is a significant ranking factor and if potential customers find it difficult to navigate your site, they’ll simply go elsewhere.
Building strong SEO into your website right from the very start helps create a fast and user-friendly website that will automatically rank higher in search engines. Ranking higher results in you getting those qualified leads and not your competitors.
Reducing your Cost Per Acquisition
We believe that SEO is the best form of internet marketing. It’s as simple as that. Sure, others have their place and work brilliantly but the only cost in search engine optimisation is choosing the right SEO specialist to work with.
Making it far less expensive than advertising with pay per click campaigns and other advertiding techniques to gain traffic and more customers.
SEO has Long Term Benefits
Search engine optimisation is an investment for the future and not a quick fix. It does takes time to be effective, build awareness and there’s a lot of effort used to raise you to the top.
Get it right though and the effects can extend way into the future, enhancing your users experience and your overall online presence.
Above all, when you are ranking well, you’ll see a steady flow of traffic and potential leads for months and years to come.
Levelling the playing field
When you’re a small business it’s not easy competing with larger companies and organisations.
You may expect that those who spend the most will win the business. In SEO this isn’t necessarily the case and with some clever ideas, the knowledge and dedication to push on you create an advantage over your competitors even if they do have healthy budgets.
Our approach to Search Engine Optimisation
We approach SEO on an individual basis, every project is defferent and the needs change too
For example, some business owners may be looking to promote themselves locally whereas others may have a wider market in mind. On the other hand, some projects will need e-commerce support whereas others are informational sites that need the focus to be clearly on presenting expert opinions. Whatever your SEO requirements, you can expect some of the following:
Understanding Your Objectives
The first and most important aspect is getting to understand you and your business objectives.
- What you’re looking to achieve from the partnership?
- What kind of impact you’re targetting?
- Do you want to increase your general or improve your search rankings?
- Perhaps, you want to bring in a more qualified audience?
As a result of our discussions, we’ll agree a scope, the timescales, which resources will be used and of course how much it will cost with clear and concise pricing.
Perform an advanced Technical SEO Audit
We’ll look to find out how efficiently Google and other search engines perform when they crawl your site. Fixing any issues that arise as a result so that you follow best practices and have the greatest chance of improving further in the future.
Discover Relevant Keywords and Phrases
We’ll look for keywords that searchers use on a regulalr basis for products and services within your area of expertise. By identify the high volume keywords and phrases, along with less popular keywords that may be un-tapped, we can help build a strong foundation for your content marketing strategy and increase your online presence.
Creating Unique Content
Once we’ve identified your target keywords, we’ll work with you and help develop unique, relevant content that will attract better quality traffic for easier conversion into customers.
We can also inspect any existing content and make recommendations on how to optimise it so that you can improve your complete profile.
Build Contextual Backlinks
Whilst the technical work is progressing and any content is being created, we’ll begin the outreach and look at creating useful backlinks. These are very important ranking factors and building up a great selection of respectable, powerful portfolios with relevant backlinks is what we do best.
Ongoing Tracking and Refinements
As you rise through the search engine ranks, we’ll monitor how well you’re performing and report back on a regular basis. We’ll also continue to analyse your competitors too and continue to refine and improve your backlink profile to make sure you have success that continues.
“When done correctly, the benefits of your SEO investment will be long lasting and far more cost effective than any paid advertising service.”
Using SEO for Local Search Rankings
Geographic Search Engine OptimisationChoosing the right keywords to focus on can raise your local ranking.
Using a combination of search engine optimisation, content creation and other search ranking factors, you’ll see an improvement in the quality and quantity of your rankings and leads.
“Local search engine optimisation is an incredibly effective way to market your local business online to customers searching for your services in your area.”
With all digital marketing work we provide, we’ll monitor and adjust your SEO campaign regularly to ensure you see an improvement in your rankings and give you the best return on your investment.Get a quote