What is SEO?
Search Engine Optimisation (SEO) is aimed at getting your website higher in search engine rankings.
We believe that search engine optimisation is the most affordable and cost effective form of online advertising.
When it’s done correctly, you’ll notice an increase in both the quantity and the quality of your organic traffic along with these additional benefits:
oUR SEO SERVICES
We can help you rank on the first pages of search engine results by creating you a tailored digital marketing strategy that includes long term search engine optimisation targeted for success.
Our SEO consulting services focus on bringing you more qualified leads through organic traffic with great conversion rates.
We’re honest, hardworking SEO specialists with our customer needs clearly in mind.
Our prices are cost effective and the results of our SEO work pay for the initial investment many times over.
As a result, we have an excellent track record of delivering results for customers across a variety of business sectors.
As independent SEO consultants, we provide a complete range of services including on-site and off-site optimisations.
We’ve helped promote a range of businesses with a variety of budgets.
We also offer a comprehensive range of SEO Consultancy services which may suit you better.SEO Consultancy
How will search engine optimisation help your business?
We live in a world where patience seems to have gone out of the window, nowadays it’s rare that anyone moves beyond the first few pages of search engine results so the importance of being ranked well is greater than ever.
Search Engine Optimisation can help and you’ll see a huge amount of other benefits too:
Increased Credibility and Trust
Your ranking in search engine results (rightly or wrongly) impacts on how your potential customers perceive your credibility and trustworthiness. The higher your rank, the more likely you are to be considered an authority in your particular industry.
Adversely, potential customers also believe that the further down you are in the natural search results, the less trustworthy you are.
Increase in Highly Qualified Traffic
Since your audience has already told the search engine what they’re looking for, they’re considered a “qualified lead”. The top positions in all search engine result pages often receive the majority of clicks.
It’s easy to see how ranking highly on Google and Bing can bring you significantly more qualified traffic to your website.
Fast, User Friendly Experiences
User experience is a significant ranking factor and if potential customers find it difficult to navigate your site, they’ll simply go elsewhere.
Building strong SEO into your website right from the very start helps create a fast and user-friendly website that will automatically rank higher in search engines. Ranking higher results in you getting those qualified leads and not your competitors.
Reducing your Cost Per Acquisition
We believe that SEO is the best form of internet marketing. It’s as simple as that. Sure, others have their place and work brilliantly but the only cost in search engine optimisation is choosing the right SEO specialist to work with.
Making it far less expensive than advertising with pay per click campaigns and other advertiding techniques to gain traffic and more customers.
SEO has Long Term Benefits
Search engine optimisation is an investment for the future and not a quick fix. It does takes time to be effective, build awareness and there’s a lot of effort used to raise you to the top.
Get it right though and the effects can extend way into the future, enhancing your users experience and your overall online presence.
Above all, when you are ranking well, you’ll see a steady flow of traffic and potential leads for months and years to come.
Levelling the playing field
When you’re a small business it’s not easy competing with larger companies and organisations.
You may expect that those who spend the most will win the business. In SEO this isn’t necessarily the case and with some clever ideas, the knowledge and dedication to push on you create an advantage over your competitors even if they do have healthy budgets.
Preston – Blackpool – Lancashire
As SEO consultants, we provide the following search engine optimisation services, all of which are tailored to your business/company needs:
- Understanding your Business
- Site Health checks and Audits
- Research and Planning
- Optimisation and Execution
- FREE basic Analysis
- Advanced Technical Analysis
- On-page and off-page Analysis
- Competitive Research
- High Domain Authority sites
- Quality Backlinks
- Contextual and Do-Follow
- Natural Placement
- Identify Opportunities
- Link Research
- Traffic Monitoring
- Rank Tracking
- Migration Planning
- Support During Process
- Post Migration Checks
- No Effect to SEO Rankings
- Fix drops in Ranking
- Address Technical Issues
- Link Disavows
- Reconsideration Requests
We approach SEO for our clients individually
Some projects require promoting through Local SEO whereas others may have a wider market in mind. On the other hand, some projects will need e-commerce support whereas others are informational sites that need the focus to be clearly on presenting expert opinions.
Whatever your SEO requirements, you can expect some of the following:
Understanding your Objectives
The first and most important aspect is getting to understand you and your business objectives.
- What you’re looking to achieve from the partnership?
- What kind of impact you’re targeting?
- Do you want to increase your general or improve your search rankings?
- Perhaps, you want to bring in a more qualified audience?
As a result of our discussions, we’ll agree a scope, the timescales, which resources will be used and of course how much it will cost with clear and concise pricing.
Perform an advanced Technical SEO Audit
We’ll look to find out how efficiently Google and other search engines perform when they crawl your site. Fixing any issues that arise as a result so that you follow best practices and have the greatest chance of improving further in the future.
Discover Relevant Keywords and Phrases
We’ll look for keywords that searchers use on a regulalr basis for products and services within your area of expertise. By identify the high volume keywords and phrases, along with less popular keywords that may be un-tapped, we can help build a strong foundation for your content marketing strategy and increase your online presence.
Creating Unique Content
Once we’ve identified your target keywords, we’ll work with you and help develop unique, relevant content that will attract better quality traffic for easier conversion into customers.
We can also inspect any existing content and make recommendations on how to optimise it so that you can improve your complete profile.
Build Contextual Backlinks
Whilst the technical work is progressing and any content is being created, we’ll begin the outreach and look at creating useful backlinks. These are very important ranking factors and building up a great selection of respectable, powerful portfolios with relevant backlinks is what we do best.
Ongoing Tracking and Refinements
As you rise through the search engine ranks, we’ll monitor how well you’re performing and report back on a regular basis. We’ll also continue to analyse your competitors too and continue to refine and improve your backlink profile to make sure you have success that continues.