What is Link Building?
Link building is used for Search Engine Optimisation. It involves the process of acquiring links (or backlinks) from other websites to yours. They are a hugely important factor that search engines use to determine your website rankings: increasing the number of high-quality links pointing towards your website will significantly increase your chances of ranking highly in the search engine result pages.
These links are a signal to Google that your site is a quality resource thats worthy of inclusion in its search result pages. Therefore, sites with more backlinks tend to earn higher rankings.
Natural Link Building
Building links can be done either the right way or the wrong way. The right way is to earn contextual links from quality websites – a process known as natural link building. The wrong way is to buy or swap backlinks from other websites or link directories. If you care about the long-term viability of your site, you should only use an SEO consultant that engages in natural link building.
Natural, organic link building is a difficult, time-consuming process. Not all links are created equal: the weighting that Google gives to any link depends on how Google perceives the linking site. If it’s a high authority site then it will be a positive signal. Conversely, if its a low authority site, it will be a negative signal.
Our Approach to Link Building
As part of our SEO services, we will build contextual links back to the pages on your site from other high authority sites on the Internet. This will increase the authority of your site and, consequently, your rank on Google.
The process works as follows:
- We contact relevant, high authority sites that we have experience of working with
- We write quality articles around your particular products/services
- We place the articles on the website with a natural link back to your website
Our link building process is simple and effective using quality sites and content to build trust and authority for your website.
Bespoke Link Building for your Brand
The strategies we implement vary based on each individual customer and every campaign is built bespoke and from scratch based on the proven link building principles we’ve used before.
With these linking strategies, we’re able to deliver high quality services that will provide long-term, sustainable results. We continually focus on developing natural backlink profiles for our customers and continue to adapt within the SEO landscape.