Getting noticed in your local area
For businesses that serve their local area, it’s more important than ever to show up at the top of search engine results. That’s where local SEO comes in, and it’s essentially about communicating the local relevance of your web pages and business to the search engines.
Take a look at some of these stats that highlight how important local SEO is and why you should be doing it:
- 97% of people learn more about a local company via the internet*
- After making a local business search on a mobile device, 88% of consumers will either call or visit the business within 24 hours.*
- 92% of searchers select businesses on the first page of local search results.*
Local search engine optimisation is also about the process of ranking your Business listing pages higher in the search engine result pages (SERPs) with the intent of increasing your incoming calls and website visits with particular search queries.
46% of all Google searches are linked to something local.
Local SEO works alongside general SEO for a singular purpose:
To bring you more qualified leads by increasing traffic that’s interested in your products and services.
The Benefits of Local SEO
- Local SEO increases your website rankings on search engine result pages
- Local SEO has the highest conversion level of all local advertising options
- Local SEO is widely used on mobiles for users to easily find your business
- Local SEO displays your business on Google maps and other navigational apps
There are three main factors the will determine how well you perform in local SEO rankings:
How close is your business to the person searching?
How relevant to the search query are your products and services?
What do other consumers say about your products and services?
Our Approach to Local SEO
As a local SEO specialist, we use various tools, techniques and strategies that are aimed to improve your local online presence. We track what local SEO strategies have worked with other customers so we know that we’re doing for you is something that is tried and tested.
Here are some of the methods that we’ll use to promote your business with local SEO:
We make sure that your website is local to the area that you want to target. To do this, we make sure that your location is added on the pages within your site. If you have multiple locations, we can create targetted pages for each location.
We’ll look at including you in trusted local directories and sites that are relevant to your local area. These sites will list your location and URL so that the search engines can understand the link between the two.
Google My Business & Bing Places for Business
Your search engine business pages are important elements of your local SEO profile and all businesses that serve their local area should claim theirs. Having a business page with the search engines helps your business appear in front of the people who are searching for your business or businesses that are similar to yours on searches and on maps, exactly when they are looking.
Managing reviews and ratings
Reviews can help showcase your business to potential customers, they can also send signals to the search engines that signify that you are a trusted business. The importance is these reviews are relative to some criteria, for example the amount of reviews received, the overall quality and the authority of the review websites holding them are all considered.
Add schema to your pages
Schema is additional code that provides more information about your business and website. It helps the search engines better understand what type of data is being displayed on your pages and this can include local information which will help raise your profile in local SEO rankings.
Build trusted backlinks
Much like general SEO, backlinks are one of the most important ranking factors for your local organic results. We’ll use our link building techniques to gain backlinks from highly trusted websites that will help the search engines notice that your site should be considered as a trusted source of information. These may include links from your local newspapers, local blogs and industry associations.