How Local SEO can increase your traffic page icon How Local SEO can increase your traffic

Local SEO in Preston & Blackpool

Getting noticed in your local area

For local businesses, it’s more important than ever to show up at the top of search engine results.

Local SEO is all about promoting the local relevance of your website and services. Letting the search engines and potential customers know that you’re there and open, ready to help.

Some important local SEO stats:

We provide Local SEO services for small to medium sized businesses in and around Preston & Blackpool in Lancashire. Take a look at some of the stats below that highlight how important local SEO is and why you should be doing it:

97% of people learn more about a local company via the internet*

After making a local business search on a mobile device, 88% of consumers will either call or visit the business within 24 hours.*

92% of searchers select businesses on the first page of local search results.*

*Source: https://seotribunal.com/blog/stats-to-understand-seo/#local-seo-fact

Your local search engine optimisation works in various ways alongside particular search queries. The intention being clear to help you:

  • rank higher in business listings and on search engine results pages (SERP’s),
  • increase your website traffic,
  • increase your incoming telephone calls, and
  • get those all important customers through your door.

46% of all Google searches are linked to something local.

Working alongside your general SEO efforts, local search engine optimisation will aim:

To bring you more qualified leads by increasing traffic that’s interested in your products and services.

The Benefits of Local SEO

Local SEO …

  • increase your website rankings in the search engines
  • has the highest conversion rates of all local advertising options
  • widely used on mobile devices so users can easily find your business
  • displays your business on Google maps

There are three main factors that will determine how well you perform in local SEO rankings:

Proximity

How close your business is to the person who is searching

Relevance

How relevant the search query is to your products and services

Prominence

What other consumers have said about your products and services

Our Approach to Local SEO

As local SEO specialists, we use a variety of tools, techniques and strategies that are widely accepted to improve your local online presence. We use best practices at all times and keep track of varying strategies that have worked with other customers so that we can assure you that what we are doing is tried and tested.

Some of the methods we’ll use to promote your business may include:

Website localisation

Making sure that your website shows that it’s local to the area you’re targeting. To do this, we’ll add your location to the pages within your site and if you have multiple locations we can create targeted pages for each.

Citation building

Research local trusted directories and other websites that are relevant to you and your local area. These sites will often list your website URL and location so that the search engines understand there is a link between you.

Add schema to your pages

Adding Schema markup to your website helps search engines understand what type of data is being displayed, these can include local information that will help raise your profile for local SEO purposes. Schema also helps by providing voice information that is becoming more popular since Amazon Alexa and Google Home have became so popular.

Google My Business & Bing Places for Business

Any business can have their very own business page with the leading search engines and these help to improve your SEO profile.

If you haven’t claimed yours yet, you really should because it will help you appear in front of local people that are searching for your business (and other business’ that are similar to yours) on mobile devices and maps at exactly the point when they are looking.

If you’re not showing, then your competitors are winning the business instead of you.

Google My Business

Bing Places for Business

Build trusted backlinks

Much like in general SEO considerations, backlinks are one of the most important ranking factors for your local organic search results too. We’ll use our link building techniques to gain backlinks from highly trusted websites so that the search engines will notice that your website should be considered a trusted source of information in your local area.

These may include links from your local newspapers, local blogs and industry associations.

Managing reviews and ratings

Just like a recommend from a friend, reviews can help showcase your business to other potential customers and indicate if you are a trusted business or not. There are some criteria that are considered in this regard, for example the amount of reviews and overall quality of them is important, so is the quality and authority of the website that’s holding them.

It’s estimated that almost half of all search queries typed into Google are about places and finding out information about locations. This, in combination with Google giving more personalised search results means that location has become a key factor in search engine results.

Get in touch for a FREE no obligation quote.

If you’d like to find out more about any of our products or services, please get in touch and we’ll gladly take a look at how we can help.