Gathering your SEO information
A full technical SEO audit is our first recommended step when beginning a new SEO project.
It will help us identify any on-site and off-site issues that are preventing your website from ranking highly in the search rankings.
Technical SEO Audit Goal
The main purpose of our technical SEO audit is to discover the restraints that are preventing you from ranking higher in the search engines. We analyse various SEO aspects of your website to understand which are working well and those that need of some attention.
Our report will include a full structural and content audit of all elements that have an impact on your search engine visibility.
Included in the Technical SEO Audit:
Whilst the majority of audits are complete, you may choose to have a partial audit conducted, whereby only selected elements are considered, such as the site speed or it’s indexability. In most cases, your Technical SEO audit will include:
- Technical Analysis
- On-Page Analysis
- Off-Page Analysis
- Competitor Analysis and Keyword Research
There are over 200 factors that are considered during the audit. All of which have an impact your search engine rankings if not properly addressed. Our audit is somewhat in-depth to say the least and if you have a problem, we’ll find it.
Firstly, our audit will check your site for any accessibility or indexing issues.
Accessibility, in this case, is a term used to make sure that your site is accessible by both humans and the web crawlers.
During this part of the audit, we’ll check your robots.txt file, the validity and function of your sitemap, along with any meta tags and redirects you may have in place.
We’ll also test your site for mobile compatibility and gather the corresponding response times for mobile and desktop versions amongst other things.
Indexability ensures that the site can be indexed with the major search engines. As part of the process, any Google penalties will be identified and a plan of action proposed.
For the next part of the SEO audit we look at on-page elements. Here we identify both general content issues and page specific issues. This includes the likes of HTML improvements, URL structure, title tags and H1/H2 tags. Google favours websites that have a good site architecture and are structured and categorised correctly.
If your site has pages with thin content then they will be flagged up too as Google likes content heavy pages. Duplicate content related issues are examined and your site will be checked for broken links to ensure your search ranking is not negatively affected by them.
Furthermore, as part of the on-page analysis in the SEO audit, we also look at your structured data to see if you’re taking advantage of rich snippets in the search engine results.
Simply put, off-page analysis checks your incoming links to detect any that may be deemed toxic and cause a detrimental impact for you.
In this part of the audit, we’ll analyse your link profile and make sure that it’s not adversely affecting your SEO. We’ll check your link relevancy, diversity and authority, and examine the linking text that is used to connect with your site.
We’ll inspect whether the links back to your website are primarily from trustworthy, reputable websites. A number of industry sources are used for this purpose.
If you’ve bought backlinks from unscrupulous dealers then it may well be that they are on sites that you don’t want your brand to be associated with. Alternatively, they may be low quality, spammy links that are doing damage to your site.
The final part of the SEO audit looks at what your top rivals are doing for their SEO and with a full competitor analysis we can compare your SEO activities with theirs. It helps you learn about your competition and how we can stay ahead of them.
We’ll look at your competitor’s domain rating, which shows how strong their domain is, and how solid their backlink profile is. We also determine the number of referring domains (a high number of referring domains can also indicate a strong site—provided that those links aren’t low‐quality).
The final part of the audit, and possibly the most important, identifies the organic traffic and keywords that your competitors are achieving in organic search. Going forward, the more lucrative keywords are identified and targeted by yourself as part of your ongoing SEO strategy.
The full technical SEO audit will provide you with real, actionable insights that you can either implement yourself or appoint an SEO consultant to work on. After you’ve received the audit, we’ll put together a plan of how we would proceed with your SEO strategy, based on the recommendations made.