Gathering your SEO information
Our full technical SEO audit is an essential first step when taking on new SEO projects. It provides valuable information about any of your on-site or off-site issues that may be preventing you from rising to the top of Google’s search rankings. With this knowledge, we can plan an SEO strategy on how to address each of them.
SEO Audit Purpose
The main purpose of a full technical SEO audit is to improve your site rankings in the search engines. It will analyse multiple aspects of your website that are effective for SEO purposes and helps you understand which elements are working well and which are under performing. The report covers both the non-visual structural elements and the visual content that affect your SEO visibility.
In some cases a full technical SEO audit is not required so we can create you a partial technical SEO audit which is focused on a particular area of concern. For example, you may be experiencing problems with speed, indexability or low click through rates and the other audit factors from the full version may not be required. The aim of the audit is always to provide results that identify any issues that we can work towards resolving.
What does the SEO audit include?
For your SEO audit, we’ll perform the following:
- Technical analysis
- On-Page analysis
- Off-Page analysis
- Competitive analysis and keyword research
There are over 200 individual items to look at, all of which in some way or another will affect your search ranking if not addressed correctly. The audit is extremely comprehensive and ensures that no stone is left unturned.
The first part of the audit consists of checking your site for accessibility and indexability issues.
Accessibility ensures that the site can be accessed by both humans and the Google crawlers. When we’re looking at the accessibility of your site, we’ll check such things as your robots.txt file, your sitemap, meta tags and redirects. we’ll also test your site for mobile friendliness and response times amongst other things.
Indexability ensures that the site can be indexed with the major search engines. As part of the process, any Google penalties will be identified and a plan of action proposed.
For the next part of the SEO audit we look at on-page elements. Here we identify both general content issues and page specific issues. This includes the likes of HTML improvements, URL structure, title tags and H1/H2 tags. Google favours websites that have a good site architecture and are structured and categorised correctly.
If your site has pages with thin content then they will be flagged up too as Google likes content heavy pages. Duplicate content related issues are examined and your site will be checked for broken links to ensure your search ranking is not negatively affected by them.
Furthermore, as part of the on-page analysis in the SEO audit, we also look at your structured data to see if you’re taking advantage of rich snippets in the search engine results.
Simply put, off-page analysis checks your incoming links to detect any that may be deemed toxic and cause a detrimental impact for you.
In this part of the audit, we’ll analyse your link profile and make sure that it’s not adversely affecting your SEO. We’ll check your link relevancy, diversity and authority, and examine the linking text that is used to connect with your site.
We’ll inspect whether the links back to your website are primarily from trustworthy, reputable websites. A number of industry sources are used for this purpose.
If you’ve bought backlinks from unscrupulous dealers then it may well be that they are on sites that you don’t want your brand to be associated with. Alternatively, they may be low quality, spammy links that are doing damage to your site.
The final part of the SEO audit looks at what your top rivals are doing for their SEO and with a full competitor analysis we can compare your SEO activities with theirs. It helps you learn about your competition and how we can stay ahead of them.
We’ll look at your competitor’s domain rating, which shows how strong their domain is, and how solid their backlink profile is. We also determine the number of referring domains (a high number of referring domains can also indicate a strong site—provided that those links aren’t low‐quality).
The final part of the audit, and possibly the most important, identifies the organic traffic and keywords that your competitors are achieving in organic search. Going forward, the more lucrative keywords are identified and targeted by yourself as part of your ongoing SEO strategy.
The full technical SEO audit will provide you with real, actionable insights that you can either implement yourself or appoint an SEO consultant to work on. After you’ve received the audit, we’ll put together a plan of how we would proceed with your SEO strategy, based on the recommendations made.