Keeping hold of your SEO when you migrate
Website migration can be a challenge to SEO but, when done correctly, you can preserve your Google organic rankings with a smooth transition. Correctly implementing a website migration can be a difficult process and many fail to consider the effect it may have on your organic traffic. Even those that do often leave it too late and struggle to recover from the hit to their traffic.
If you are making major changes to your website then you want to ensure that the site migration goes smoothly. You could be changing servers, domain names, hosting company or migrating to a new content management such as WordPress. Whatever your website migration, you still want to transfer your old site SEO to your new site and ensure that the move does not negatively impact your current website rankings and traffic in Google.
Zero Loss in Search Rankings
If done to best practice, a website migration with an SEO focus should lead to an increase in organic traffic, improved rankings in organic search, and increased revenue.
We’re experienced in making website changeovers and migrations with no loss to search rankings. We have helped migrate large companies with million pound turnovers as well as SMEs with small or midsize sites and have worked across multiple industries. Regardless of the size of your company, the goal is the same: zero loss in search rankings. It doesn’t take an SEO specialist to tell you this.
Switching your website to any platform presents unique challenges when preserving your Google organic rankings however by following the process outlined below, you will achieve zero loss in SEO rankings.
The Planning Stage
If SEO is not taken into account in the planning stages of your site migration then you may find yourself suffering a nasty surprise when the day of the changeover happens. We’ve worked as a systems administrator and developer in the past and understand the technicalities of a website changeover only too well. If the migration is not planned meticulously then it could cost you your existing website traffic, losing you sales and revenue.
The first stage of the website SEO migration process starts at the planning table. We work together to identify and outline what the goals of the migration are and devise a strategy to achieve them. We will then review the site and identify exactly what is changing and updating; this will include outlining the content requirements, mapping URLs and determining redirects.
The final part of the pre-migration stage is to assess the site to determine how it is currently performing so we can use this as a benchmark to check against when the migration is complete.
During and after the website SEO migration
As the migration takes place, we’ll be on hand to help your technical team with any issues that may arise.
Once your site has been switched over, we’ll conduct a number of technical checks to make sure that there are no indexing or crawl errors. We’ll then closely monitor your organic traffic and Google position to ensure that there are no drops in performance. If any issues do occur, we’ll work out a plan to address them immediately.